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	<title>Retail Geeks</title>
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	<description>Deconstructing Managerial Spin in the Retail/Consumer Space</description>
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		<title>Weekly Top 5 &#8211; Five Articles Worth Reading</title>
		<link>http://www.retailgeeks.com/2012/02/03/weekly-top-5-five-articles-worth-reading-14/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=weekly-top-5-five-articles-worth-reading-14</link>
		<comments>http://www.retailgeeks.com/2012/02/03/weekly-top-5-five-articles-worth-reading-14/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:07:21 +0000</pubDate>
		<dc:creator>Retail Geeks</dc:creator>
				<category><![CDATA[Weekly Top 5 Articles]]></category>

		<guid isPermaLink="false">http://www.retailgeeks.com/?p=6047</guid>
		<description><![CDATA[Each week, we provide a PDF of 5 articles of interest to investors focus on the retail/consumer space. Enjoy. Starbucks [...]]]></description>
			<content:encoded><![CDATA[<p>Each week, we provide a PDF of 5 articles of interest to investors focus on the retail/consumer space.  Enjoy.</p>
<p><span style="text-decoration:underline;"><strong>Starbucks Enters India With Tata’s Help</strong></span>  <a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/2012_0130_SBUX.pdf" target="_blank"><strong>Click to Open PDF</strong></a></span><br />
Following the government’s decision to reverse its ruling allowing 51% foreign ownership of supermarkets and department stores, many foreign companies and investors soured on India.  But, now the government in India is allowing 100% foreign investment in “single-brand retail.”  This will likely open the door to more of these types of announcements from SBUX.</p>
<p>Here’s a couple of funny tidbits.  Coca-Cola Co. was banned in India until the mid-1990s for refusing to divulge its secret recipe.  Also, there was a protest 15 years ago as Indian farmers and politicians protested what they viewed as a threat to India’s rich culinary culture.  Clearly, Americans could care less about that sort of threat by KFC.<br />
<span style="font-size:x-small;">Posted: Monday, January 30, 2012</span><br />
<span style="font-size:x-small;">Source: WSJ</span> </p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>Apple Hires Dixons Chief to Run Retail Stores</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/2012_0131_AAPL.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
A missed opportunity for BBY to replace current CEO Brian Dunn.<br />
<span style="font-size:x-small;">Posted: Tuesday, January 31, 2012</span><br />
<span style="font-size:x-small;">Source: WSJ</span></p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>Store Brands Step Up Their Game, and Prices</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/2012_0131_Store-brands-step-up-game1.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Consumers are developing loyalty to store brands for reasons besides price.  In some cases, consumer even pay more for store brands.  This represents a real change versus 5-10 years ago.<br />
<span style="font-size:x-small;">Posted: Tuesday, January 31, 2012</span><br />
<span style="font-size:x-small;">Source: WSJ</span></p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>Questions Surrounding Avon Increase</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/2012_0201_AVP1.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Apparently, a CFO’s loose lips at a management access dinner got him fired for a possible Regulation FD violation.<br />
<span style="font-size:x-small;">Posted: Wednesday, February 01, 2012</span><br />
<span style="font-size:x-small;">Source: WWD</span></p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>Retailers Posted Solid January Sales</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/2012_0203_retailers1.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Interestingly, the monthly WWD article headline said the exact opposite (“January Sales Miss Mark”).  In our view, against an easy weather comparison, sales in January 2012 were weak.<br />
<span style="font-size:x-small;">Posted: Friday, February 03, 2012</span><br />
<span style="font-size:x-small;">Source: WSJ</span></p>
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		<title>Sales Release Thursday – January 2012</title>
		<link>http://www.retailgeeks.com/2012/02/02/sales-release-thursday-%e2%80%93-january-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-release-thursday-%25e2%2580%2593-january-2012</link>
		<comments>http://www.retailgeeks.com/2012/02/02/sales-release-thursday-%e2%80%93-january-2012/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:32:08 +0000</pubDate>
		<dc:creator>Retail Geeks</dc:creator>
				<category><![CDATA[Monthly Sales Release Thursday]]></category>

		<guid isPermaLink="false">http://www.retailgeeks.com/?p=6029</guid>
		<description><![CDATA[Dismal Top-Line Considering Favorable Weather Comparison – February Could Be Ugly]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Dismal Top-Line Considering Favorable Weather Comparison – February Could Be Ugly</span></strong></p>
<p><a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/Note_2012_0202_Quick_EarlyJanuary2012.pdf" target="_blank">Click here</a> for the full report and various ‘stack’ presentations.</p>
<p>Big picture, comp sales in January 2012 should have been stronger. Why?</p>
<p>In January 2011, retailers unanimously suggested comp sales were negatively impacted by inclement weather (see comments below). Retailers should have received a nice lift in January 2012 due to the relative lack of store closures, etc. A retailer would prefer a warm winter (this year) versus a material number of store closures (last year).</p>
<p>It was a different story in February 2011. Sales in February 2011 rebounded as winter weather ‘normalized’ versus the prior month.</p>
<p>So, if retailers were unable to report stronger top-line results in January 2012 with a favorable weather comparison, what happens in February 2012 when the sector laps a good weather month?</p>
<p>Today, no one mentioned last year’s inclement weather. Let’s review some of the disclosures from retailers reporting monthly sales:</p>
<div class="callout_blu_txt">
<p><strong><span style="text-decoration: underline;">BIG</span></strong><br />
<em>“We believe the last three weeks of January were impacted negatively by weather conditions in many of our major regions and markets.”</em></p>
<p><strong><span style="text-decoration: underline;">Ex-BJ</span></strong></p>
<p><em>“Severe snow storms affecting the Northeast and Mid-Atlantic regions had a negative impact on merchandise comparable club sales of approximately 2.5%.”</em></p>
<p><span style="text-decoration: underline;"><strong>COST</strong></span><br />
<em>“For the reporting month, winter weather conditions had a negative impact in many regions with the US and Canada. We estimate that adverse weather conditions negatively impacted our reported January comp sales results by approximately 1.0% to 1.5%.”</em></p>
<p><span style="text-decoration: underline;"><strong>FRED</strong></span><br />
<em>&#8220;Poor weather and the inability of our customers to get early tax refunds in January were critical factors contributing to the sales shortfall.”</em></p>
<p><span style="text-decoration: underline;"><strong>JCP</strong></span><br />
<em>“Geographically, the Company’s best performing regions were the Southwest and Northwest, compared to the Northeast and Southeast regions where winter storms affected sales and traffic trends throughout the month of January.”</em></p>
<p><span style="text-decoration: underline;"><strong>KSS</strong></span><br />
<em>“The Northeast region being most affected by snowstorms during the month.”</em></p>
<p><span style="text-decoration: underline;"><strong>M</strong></span><br />
<em>“While sales in January were restrained by the series of snowstorms that caused widespread store closings along the East Coast and in the Southeast U.S….”</em></p>
<p><span style="text-decoration: underline;"><strong>TJX</strong></span><br />
<em>“We achieved these increases despite some of the worst winter storms in many years in the Northeast and Midwest, where we have a heavy concentration of stores.”</em></p>
</div>
<p>A couple retailers suggested that delayed tax refunds negatively impacted sales in January 2012 (e.g. <strong>CATO, CTRN</strong>).</p>
<p>The problem is that, in January 2011, many more retailers complained about delayed tax refund anticipation loans versus the prior year (e.g. <strong>BIG, BONT, CTRN</strong>, and <strong>FRED</strong>). Therefore, it’s difficult to believe that delayed tax refunds negatively impacted sales (relative to LY) as much as <strong>CATO</strong> and<strong> CTRN</strong> are suggesting.</p>
<p>In January 2012, retailers generally reported comp sales results that were -100 Bps to -300 Bps below December 2011 (see attached table).</p>
<p>Therefore, keep an eye on retailers that reported comp sales in January 2012 that were greater than -300 Bps below December 2011 (<strong>CATO, DDS, JWN, M, ROST, SMRT</strong>, and <strong>WTSLA</strong>).</p>
<p>Five retailers that report monthly sales numbers have negative 2-year ‘stacks’ in January 2012. These are: <strong>GPS (-1.0%), BONT (-3.2%), SMRT (-5.1%), WTSLA (-6.8%),</strong> and <strong>CATO (-10.0%).</strong> See attached table.</p>
<p>4-year comp sales ‘stacks’ range from +30.0% at <strong>LTD</strong> to -25.2% at <strong>WTSLA</strong>. See attached table.</p>
<p>Furniture continues to be mentioned as a relatively strong category, continuing the trend that has been reported over the past few months. Clearly, the category has been the worst performer over the past 5 years and the resurgence may have more to do with “replenishment” than anything else. But, an encouraging trend nonetheless.</p>
<p><strong>COST</strong> suggests that weaker foreign currencies negatively impacted total company comp sales by -75 Bps in January 2012. This compares to -50 Bps in December 2011, -50 Bps in November 2011, and -25 Bps in October 2011.</p>
<p>Keep an eye on retailers with FX exposure.</p>
<p><strong>COST</strong> suggests that Food/Sundry inflation was +LSD to +MSD in January 2012 versus +MSD in December 2011, +LSD to +MSD in November 2011, and +LSD in October 2011. Interestingly, Food/Sundry inflation at COST in January 2011 was disclosed as “a little over” +100 Bps.</p>
<p>In addition, COST disclosed that its Fresh Foods inflation was +LSD to +MSD in January 2012 versus +MSD in December 2011. In January 2011, Fresh Foods category inflation was disclosed as +LSD. When will runaway food inflation end?</p>
<p>While the lowered EPS guidance revision for Q4 2011 at <strong>ANF</strong> did not surprise us, the company is likely being too optimistic re: FY 2012 ($3.50 to $3.75 guidance range). We’re well below $3.00 for next year.</p>
<p><strong>ANN</strong> management AGAIN proves that it cannot forecast its GPM%. The company has ‘missed’ its quarterly GPM% guidance in 4 of the past 5 fiscal quarters.</p>
<p>Last month, <strong>JWN</strong> management suggested that <em><strong>The Rack’s</strong></em> relatively poor performance versus LY was a function of a <em><strong>GroupOn</strong></em> event in the prior year. What was this month’s excuse? We’re continuing to forecast an EPS ‘miss’ versus consensus expectations in Q4 2011.</p>
<p><strong>Looking Ahead by Looking Back… What happened in February 2011?</strong></p>
<p>Overall, comp sales in February 2011 were strong following a weather impacted January 2011.</p>
<p>While a few retailers attempted to suggest that weather negatively impacted sales in February, a a couple of retailers mentioned that weather trends became much more favorable in the latter half of the month.</p>
<p>In February 2011, the strongest category performance was in food (inflation), men’s apparel, jewelry, and shoes. Weak categories included electronics.</p>
<p>In February 2011, week #4 was generally considered to be the strongest fiscal week from a comp sales perspective. Week #1 was generally held to be the weakest fiscal week in February 2011.</p>
<p>In February 2011, the Northeast and Mid-Atlantic were generally held to be the strongest comp sales regions. The Midwest was generally held to be the weakest comp sales region in February 2011.</p>
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		<title>Facebook Fan Stats &#8211; January 2012</title>
		<link>http://www.retailgeeks.com/2012/02/01/facebook-fan-stats-january-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-fan-stats-january-2012</link>
		<comments>http://www.retailgeeks.com/2012/02/01/facebook-fan-stats-january-2012/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 19:09:07 +0000</pubDate>
		<dc:creator>Retail Geeks</dc:creator>
				<category><![CDATA[Monthly Facebook Fan Stats]]></category>

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		<description><![CDATA[WAG Delivers Impresses Fan Growth – KSS, TLB, URBN, ex-JCG Ignore Social Media Social media is fast becoming the most [...]]]></description>
			<content:encoded><![CDATA[<p><span style="text-decoration: underline;"><strong>WAG Delivers Impresses Fan Growth – KSS, TLB, URBN, ex-JCG Ignore Social Media</strong></span></p>
<p>Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.</p>
<p>We like to track the <em><strong>Facebook</strong></em> activities and monthly fan base growth for the retailers and brands that we follow (and many others).  <a href='http://www.retailgeeks.com/wp-content/uploads/2012/02/Note_2012_0201_Facebook.pdf" target=" blank">Click here</a> to see our compilation of monthly Facebook ‘fan’ numbers for January 2012 (‘fan’ stats as of 01.31.2012).    </p>
<p>It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in January 2012 versus the prior month:</p>
<table width="600" cellpadding="0" border="0" cellspacing="0" style="width:600px; text-align:left; vertical-align:top;">
<tr>
<td width="280" valign="top">
<p><strong> Dress Barn (ASNA)</strong><br />
<strong>Sunkist Soda (DPS)</strong><br />
<strong>Walgreen&#8217;s (WAG)</strong><br />
<strong>7Up (DPS)</strong><br />
<strong>Burger King (ex-BKC)</strong> </p>
</td>
<td width="320" valign="top">
<p><strong>86.9%</strong><br />
<strong>82.2%</strong><br />
<strong>27.4%</strong><br />
<strong>27.3%</strong><br />
<strong>26.8%</strong></p>
</td>
</tr>
</table>
<p>Naturally, most of the above have a small base.  Therefore, let’s look at the largest percentage gainers of ‘fans’ in January 2012 versus the prior month for brands with <span style="text-decoration: underline;">greater than 1.0 million</span> ‘fans.’</p>
<table width="600" cellpadding="0" border="0" cellspacing="0" style="width:600px; text-align:left; vertical-align:top;">
<tr>
<td width="280" valign="top">
<p><strong>Walgreen&#8217;s (WAG)</strong><br />
<strong>Burger King (ex-BKC)</strong><br />
<strong>Fanta (KO)</strong><br />
<strong>Ann Taylor Loft (ANN)</strong><br />
<strong>eBay (EBAY)</strong>  </p>
</td>
<td width="320" valign="top">
<p><strong>27.4%</strong><br />
<strong>26.8%</strong><br />
<strong>26.6%</strong><br />
<strong>22.8%</strong><br />
<strong>19.3%</strong></p>
</td>
</tr>
</table>
<p>Conversely, It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the <span style="text-decoration: underline;">lowest</span> percentage gainers of ‘fans’ in January 2012 versus the prior month:</p>
<table width="600" cellpadding="0" border="0" cellspacing="0" style="width:600px; text-align:left; vertical-align:top;">
<tr>
<td width="280" valign="top">
<p><strong>Kohl&#8217;s (KSS)</strong><br />
<strong>Talbots (TLB)</strong><br />
<strong>Pei Wei Asian Diner (PFCB)</strong><br />
<strong>Casual Male (CMRG)</strong><br />
<strong>Coldwater Creek (CWTR)</strong> </p>
</td>
<td width="320" valign="top">
<p><strong>0.5%</strong><br />
<strong>0.5%</strong><br />
<strong>0.6%</strong><br />
<strong>0.7%</strong><br />
<strong>0.8%</p>
<p></strong>
		</td>
</tr>
</table>
<p>Finally, it’s worth noting that out of the 188 retail chains/brands covered in this survey, the following were the <span style="text-decoration: underline;">lowest</span> percentage gainers of ‘fans’ in January 2012 versus the prior year (i.e. versus January 2011):</p>
<table width="600" cellpadding="0" border="0" cellspacing="0" style="width:600px; text-align:left; vertical-align:top;">
<tr>
<td width="280" valign="top">
<p><strong>Urban Outfitters Europe (URBN)</strong><br />
<strong>Capital Grille (DRI)</strong><br />
<strong>Ed Hardy (ICON)</strong><br />
<strong>Janie &#038; Jack (ex-GYMB)</strong><br />
<strong>J. Crew (ex-JCG)</strong> </p>
</td>
<td width="320" valign="top">
<p><strong>22.3%</strong><br />
<strong>28.7%</strong><br />
<strong>36.8%</strong><br />
<strong>37.6%</strong><br />
<strong>38.9%</p>
<p></strong>
		</td>
</tr>
</table>
<p><strong>Additional Notes:</strong></p>
<p><strong>Coca Cola (KO)</strong> had the largest number of ‘fans’ at the end of January 2012 with 38.1 million followed by <strong>Starbucks (SBUX)</strong> at 27.7 million.</p>
<p><strong>Wal-Mart (WMT)</strong> seems to have really embraced social media over the past 12-18 months, although its growth rate slowed in January 2012.  <strong>Costco (COST)</strong>… not so much. </p>
<p>The number of ‘fans’ at <strong>Kohl’s (KSS)</strong> dwarfs that of their department store peers.  Inerestingly, the chain has 6.3 million fans versus 4.1 million at <strong>Macy’s (M)</strong>.</p>
<p>Why would <strong>Pacific Sunwear (PSUN)</strong> have a larger ‘fan’ following than <strong>Urban Outfitters (URBN)?</strong>  </p>
<p>Why would <strong>Cost Plus (CPWM)</strong> have a larger ‘fan’ following than <strong>Bed Bath &#038; Beyond (BBBY)</strong> and <strong>Pier 1 (PIR)?</strong>  Mind boggling.  That said, both BBBY and PIR delivered impressive ‘fan’ growth in January 2012 (i.e. they’re catching-up).  </p>
<p>What happened to <strong>Williams-Sonoma (WSM)</strong>?  The company’s 3 ‘core’ brands are bringing up the rear in the Home Furnishings sector.</p>
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		<title>Weekly Spin Cycle: January 30, 2012</title>
		<link>http://www.retailgeeks.com/2012/01/30/weekly-spin-cycle-january-30-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=weekly-spin-cycle-january-30-2012</link>
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		<pubDate>Mon, 30 Jan 2012 20:53:53 +0000</pubDate>
		<dc:creator>Retail Geeks</dc:creator>
				<category><![CDATA[Weekly Spin Cycle]]></category>

		<guid isPermaLink="false">http://www.retailgeeks.com/?p=6014</guid>
		<description><![CDATA[Welcome to the Weekly Spin Cycle. Each week, we’ll deliver some news and commentary about the retail industry. Whether you’re [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to the <strong><em>Weekly Spin Cycle</em></strong>. Each week, we’ll deliver some news and commentary about the retail industry. Whether you’re an industry insider, investor, or outside observer, the articles/commentary you read here are designed to enhance your understanding of the retail sector and the issues facing it.</p>
<p>In addition, we’ll pay close attention to the “managerial spin” and will on occasion offer a contrarian view. You are encouraged to provide any feedback to info@RetailGeeks.com. <a href="http://www.retailgeeks.com/wp-content/uploads/2012/01/SpinCycle_2012_0130.pdf"><strong>Click to Open PDF</strong></a></p>
<p><span style="text-decoration: underline;"><strong>Irrationally Exuberant Management at JCP Better Suited for BBY</strong></span></p>
<p>Last week, <strong>J.C. Penney (JCP &#8211; $41.42)</strong> unveiled their new strategic direction and the company’s shares skyrockedted +18.0% on the news. Clearly, new CEO Ron Johnson knows the drill. He gave the investment community an <em>Apple</em>-like presentation and decided to no longer provide monthly sales metrics or quarterly earnings guidance.</p>
<p>Here’s what we liked. Mr. Johnson made it clear that initial mark-up (IMU) does <span style="text-decoration: underline;">not</span> matter. What matters is the merchandise margin as the product walks out the door (72% of JCP’s sales are at a 50% off or greater discount). How many times do investors have to listen to retail management discuss IMU as if it matters?</p>
<p>That said, we found it odd that new CEO Ron Johnson believes that the “#1 opportunity” in retail was the department store. Not the Internet. Nope. Yep, the department store. In addition, his longer-term idea of using 10,000 square feet to develop a “town square” is aspirational, but has ‘disaster’ written all over it.</p>
<p>The fact is that no matter how smart the presentation sounded, in our view, JCP has about a 5% probability of re-attaining their 13% EBIT margin goal by FY 2015. Yet, today, 95% of the investment community appears all too eager to believe that the 13% EBIT margin goal is within the realm of possibilities.</p>
<p>Many times investors listen to these presentations focused on longer-term strategic initiatives and forget, much like the management teams, that a retailer such as JCP does not operate in a vacuum. For argument sake, let’s say that JCP’s simplified pricing structure is a success. Don’t you think others would emulate the strategy and therefore limit JCP’s top-line benefit?</p>
<p>Yes, it was a smart, brilliant presentation by JCP’s Mr. Johnson. What analyst does not want to believe that Mr. Johnson can transform the industry especially given his previous successes? But, the new pricing strategy has yet to be tested.</p>
<p>This week, JCP management swung for the fences. The company needed to as it had performed miserably relative to its peers under the direction of ex-CEO Mike Ullman. But, don’t forget that The Gap (GPS) began to operate in a much leaner, smarter fashion a few years ago and is still under the direction of a shrewd CEO (Glenn Murphy). And you see where that got GPS. Nowhere.</p>
<p>At the end of the day, we doubt that Mr. Johnson will impact the department store arena as much as he thinks he will. Unfortunately, Mr. Johnson picked the <span style="text-decoration: underline;">wrong</span> sector of retail. In our view, his skill set was tailor-made for <strong>Best Buy (BBY &#8211; $25.44)</strong> and the transformation that’s needed in the consumer electronics space.</p>
<p>Therefore, it’s a shame that Mr. Johnson’s vision could not have been better utilized in a retailing sector that is in greater need of a new strategic direction.</p>
<p><span style="text-decoration: underline;"><strong>JCP Managerial Comments That Will Be Interesting to Review in 12-24 Months</strong></span></p>
<p>This week, we were so fascinated by the overly-bullish proclamations made by <strong>J.C. Penney (JCP)</strong> management that we’ve decided to post the following managerial quotes from the 2-day presentation for future reference:</p>
<p><span style="text-decoration: underline;"><strong>Ron Johnson &#8211; CEO</strong></span></p>
<p>“The #1 opportunity in American retailing is not the Internet. It’s not discount. It is the department store.”</p>
<p>“Nothing was bought at full price, fewer than one out of 500 units… 72% of the revenue, three-quarters of everything sold in the stores was at 50% off or greater discount.”</p>
<p>“Starting August 1st of this year, we will begin an exercise to add 2-3 shops each and every month for the next 3.5 years until the entire store, every store, is merchandised in shops… in 2013, we will launch Town Square. In 2014, we’re going to launch our whole new prototype and by 2015 every one of our stores will be completely transformed.”</p>
<p>“This simplistic (pricing) model allows our merchants to do what they do best and that is focus on great product versus focusing on pricing cadence.”</p>
<p>“So, if orders are down it doesn’t mean the sales expectations are down. What it means is that we want to turn our inventory faster, right… When you make this most money is when you chase the business.”</p>
<p>“Shrinkage can be controlled through technology and so we’re not going to use labor to protect the merchandise… so, we are not at all concerned about that.”</p>
<p>“Localization will not be a primary strategy at <em>J.C. Penney</em> because I think that is something that is exaggerated in its importance… if we miss a local item or two, that’s okay, because the things we do well will more than offset the opportunity that you can find in localization.”</p>
<p>“I don’t think that there’s any need to go out and close those small stores. And that’s looked at by the economics of the stores, not the condition of them.”</p>
<p>“Our online percent of sales is still about 9% where <em>Macy’s</em> with all their growth I believe is at about 6%.”</p>
<p>“We do think there’s an opportunity over time to slightly reduce the private brand to replace that with more global brands.”</p>
<p>“I really believe in credibility and there is absolutely no way that guidance for 2012 that we didn’t have extraordinary confidence we could meet or exceed.”</p>
<p><span style="text-decoration: underline;"><strong>Michael Kramer &#8211; COO</strong></span></p>
<p>“We’re confident that we can reduce our SG&amp;A as a percent of sales to a sub-30% rate by 2013… we are strongly committed to the fact that we can reduce our SG&amp;A structure to 27% by 2015.”</p>
<p>“There’s roughly $400M of expenses in the stores that we can cut over the next year, advertising $300M and home office $200M. So, that $900M run rate will not be effective till 2013, but we’ll get a portion of that in 2012.”</p>
<p>“Here’s what we know. Ron said yesterday he’s confident that we can get to 40-plus margins. I said today that we’re confident that we can get to 27% SG&amp;A structure by 2015. Clearly, doing the math represents a 13% contribution. That’s in stark comparison to the 6% contribution that JCP provided in 2010.”</p>
<p>“<em>Sephora</em> as an example, as we’re rolling out Sephora we’re seeing a 2% lift in the rest of the store. So, if you take that and exponentially calculate what that can do, as we’re bringing in great brands in terms of shops over the course of those 4 years, you can imagine what that can do.”</p>
<p>“<em>J.C. Penney</em> has roughly 400 stores in those same markets that <em>Kohl’s</em> has 722… That represents just a comparison of roughly 300 more stores that we can do. And I think that’s really important to understand as we roll-out this transformation and when you take a look at the upside potential.”</p>
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		<title>Weekly Top 5 &#8211; Five Articles Worth Reading</title>
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		<pubDate>Fri, 27 Jan 2012 23:22:24 +0000</pubDate>
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				<category><![CDATA[Weekly Top 5 Articles]]></category>

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		<description><![CDATA[Each week, we provide a PDF of 5 articles of interest to investors focus on the retail/consumer space. Enjoy. How [...]]]></description>
			<content:encoded><![CDATA[<p>Each week, we provide a PDF of 5 articles of interest to investors focus on the retail/consumer space.  Enjoy.</p>
<p><span style="text-decoration:underline;"><strong>How the U.S. Lost Out on iPhone Work</strong></span>  <a href='http://www.retailgeeks.com/wp-content/uploads/2012/01/apple-america-and-a-.pdf" target="_blank"><strong>Click to Open PDF</strong></a></span><br />
The conventional wisdom is that the only reason products are sourced from overseas is cost.  This article suggests that it’s much more than cost alone.  It’s the flexibility and access to mid-level labor that manufacturers overseas enjoy that we are unable at present to replicate here.<br />
<span style="font-size:x-small;">Posted: Saturday, January 21, 2012</span><br />
<span style="font-size:x-small;">Source: New York Times</span> </p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>Talbots Shares Soar as Buyers Circle Firm</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/01/2012_0123_TLB.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Yes, the clowns that pretended to be a capable management team have left the building (or, at least are in the process of departing).  But, Sycamore clearly has a greater motivation for making this deal happen… they own 51% of Mast Global Fashions.<br />
<span style="font-size:x-small;">Posted: Monday, January 23, 2012</span><br />
<span style="font-size:x-small;">Source: WWD</span></p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>The Year in E-Tail: Lessons Learned and Looking Ahead</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/01/2012_0125_the-Year-Ahead-in-E-Tail-Lessons-Learned-and-Looking-Ahead.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Nice overview of e-commerce and the dramatic rise of late of m-commerce.<br />
<span style="font-size:x-small;">Posted: Wednesday, January 25, 2012</span><br />
<span style="font-size:x-small;">Source: WWD</span></p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>J.C. Penney Chief Thinks Different</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/01/2012_0126_JCP-thinks-Diff.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Historically, 72% of JCP’s product has been sold at 50% off or more.  Yikes!  Also, it’ll be interesting to see if Mr. Johnson’s idea of a “Town Square” works.  Our guess is that it will not.  Others that have tried to get folks to “hang out” in a mid-level retail environment (think Paul Pressler and The Gap in mid-2000’s) have failed.<br />
<span style="font-size:x-small;">Posted: Thursday, January 26, 2012</span><br />
<span style="font-size:x-small;">Source: WSJ</span></p>
<p><strong> </strong><br />
<span style="text-decoration:underline;"><strong>Penney CEO Says Profit Won’t Suffer</strong></span> <a href='http://www.retailgeeks.com/wp-content/uploads/2012/01/2012_0127_JCP.pdf" target="_blank"><strong> Click to Open PDF</strong></a><br />
Historically, JCP management had a dismal track record when guiding go-forward EPS.  Today, with the many strategic undertakings that will transform the store over the next few years, incoming CEO Ron Johnson professes that FY 2012 EPS will be much greater than today’s consensus expectations.  Good luck with that.<br />
<span style="font-size:x-small;">Posted: Friday, January 27, 2012</span><br />
<span style="font-size:x-small;">Source: WSJ</span></p>
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