BBY, HBI, HOTT, & OMX Continue to De-Emphasize Facebook Fan Growth

Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and many others). See attached.

It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-over-year growth at the end of February 2013:

Big 5 Sporting Goods (BGFV) Men’s Wearhouse (MW) Jos A. Clothiers (JOSB) Chico’s (CHS) Amazon (AMZN)

2,047.9% 890.2% 646.1% 489.5% 482.5%

 
Naturally, some of the above retailers/brands have a small base. Therefore, let’s look at the largest percentage gainers of ‘fans’ in terms of year-over-year growth at the end of February 2013 for brands with greater than 1.0 million ‘fans’ (excludes those in the Top 5 list above):

DSW Shoes (DSW) Nautica (VFC) Dick’s Sporting Goods (DKS) Hibbett (HIBB) Benetton (BNGPY.PK)

364.7% 354.1% 280.7% 265.0% 256.0%

 
Conversely, it is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-over-year growth at the end of February 2013:

Playtex (HBI) Hanes (HBI) Casual Male (DXLG) Office Max (OMX) Victoria’s Secret Pink (LTD) Krispy Kreme Doughnuts (KKD) Hot Topic (HOTT) Ed Hardy (ICON) Wet Seal (WTSL) Best Buy (BBY)

2.9% 3.6% 5.2% 6.0% 11.8% 12.0% 13.1% 13.3% 13.9% 15.3%

 
Out of the 188 retail chain/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-to-date growth through February 2013:

Schweppes (DPS) Gap (GPS) Pier 1 Imports (PIR) J Crew (ex-JCG) Kroger (KR) Rugby Ralph Lauren (RL) Hibbett Sports (HIBB) Nautica (VFC) Maurice’s (ASNA) Jos A. Bank Clothiers (JOSB)

45.5% 36.5% 31.7% 27.4% 25.4% 25.2% 21.8% 20.8% 19.2% 18.3%

 
Out of the 188 retail chain/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-to-date growth through February 2013:

Dress Barn (ASNA) OfficeMax (OMX) PacSun (PSUN) Ann Taylor LOFT (ANN) Casual Male XL (DXLG) Hot Topic (HOTT) Gillette (PG) Hanes (HBI) Staples (SPLS) Krispy Kreme Doughnuts (KKD)

-2.9% +0.1% +0.3% +0.5% +0.5% +0.5% +0.5% +0.6% +0.6% +0.7%

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Facebook Fan Growth Slows to a Crawl in January 2013 at OMX, PZZA, SWY, and WMT

Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and many others). See attached.

It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-over-year growth in January 2013:

Big 5 Sporting Goods (BGFV) Men’s Wearhouse (MW) Jos A. Clothiers (JOSB) Amazon (AMZN) DSW Shoes

2,134.4% 846.0% 666.1% 543.0% 439.7%

 
Naturally, some of the above retailers/brands have a small base. Therefore, let’s look at the largest percentage gainers of ‘fans’ in terms of year-over-year growth in January 2013 for brands with greater than 1.0 million ‘fans’ (excludes those in the Top 5 list above):

Nautica (VFC) Dick’s Sporting Goods (DKS) Benetton (BNGPY.PK) Radio Shack (RSH) Sunkist Soda (DPS)

381.6% 322.8% 322.5% 278.2% 245.2%

 
Conversely, it is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-over-year growth in January 2013:

Playtex (HBI) Hanes (HBI) Casual Male (DXLG) Office Max (OMX) Victoria’s Secret Pink (LTD) Best Buy (BBY) Krispy Kreme Doughnuts (KKD) Mountain Dew (PEP) Ann Taylor LOFT (ANN) Ruby Tuesday (RT)

2.5% 4.0% 5.2% 7.7% 15.3% 16.7% 17.7% 17.8% 18.0% 18.9%

 
Out of the 188 retail chain/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of growth in January 2013 versus the prior month:

Schweppes (DPS) Gap (GPS) Pier 1 Imports (PIR) J Crew (ex-JCG) Jos. A. Bank Clothiers (JOSB) PetSmart (PETM) Home Depot (HD) Maurice’s (ASNA) Hibbett Sports (HIBB) Nautica (VFC)

40.9% 30.2% 18.5% 18.1% 17.4% 13.6% 12.1% 11.2% 10.9% 9.4%

 
Out of the 188 retail chain/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of growth in January 2013 versus the prior month:

Dress Barn (ASNA) Casual Male XL (DXLG) Wal-Mart (WMT) OfficeMax (OMX) Safeway (SWY) Pacific Sun (PSUN) Papa John’s Pizza (PZZA) Hanes (HBI) Gillette (PG) Staples (SPLS) Playtex (HBI) Hot Topic (HOTT) Wet Seal (WTSLA) Burberry (BBRYF.PK)

-0.7% +0.1% +0.1% +0.1% +0.1% +0.2% +0.2% +0.2% +0.3% +0.3% +0.3% +0.3% +0.3% +0.3%

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BBY (Surprised?), HBI, & OMX Have Clearly De-Emphasized Facebook Fan Growth

Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and many others). See attached.

It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-to-date growth through December 2012:

Big 5 Sporting Goods (BGFV) Men’s Wearhouse (MW) Amazon (AMZN) Jos A. Clothiers (JOSB) DSW Shoes (DSW)

2,333.5% 863.7% 595.9% 571.4% 532.2%

 
Naturally, some of the above retailers/brands have a small base. Therefore, let’s look at the largest percentage gainers of ‘fans’ in terms of year-to-date growth through December 2012 for brands with greater than 1.0 million ‘fans’ (excludes those in the Top 5 list above):

Sunkist Soda (DPS) Nautica (VFC) Benetton (BNGPY.PK) Dick’s Sporting Goods (DKS) Fanta (KO)

481.3% 397.7% 361.2% 358.1% 313.7%

 
Conversely, it is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-to-date growth through December 2012:

Playtex (HBI) Hanes (HBI) Casual Male (DXLG) Office Max (OMX) Victoria’s Secret Pink (LTD) Best Buy (BBY) Mountain Dew (PEP) Krispy Kreme Doughnuts (KKD) Ruby Tuesday (RT) Cache (CACH)

2.0% 4.7% 5.9% 9.6% 17.0% 18.0% 19.5% 20.5% 20.6% 20.9%

 
Out of the 188 retail chain/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of growth in December 2012 versus the prior month:

Marks and Spencer (MAKSY.PK) Columbia Sportswear (COLM) RadioShack (RSH) Jos. A. Clothier (JOSB) Lee Jeans (VFC) J. Crew (ex-JCG) Family Dollar (FDO) Hibbett Sports (HIBB) Pier 1 Imports (PIR) Oakley (LUX)

26.5% 23.5% 22.7% 19.7% 17.5% 15.2% 15.0% 14.9% 14.8% 13.3%

 
Out of the 188 retail chain/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of growth in December 2012 versus the prior month:

Hanes (HBI) Playtex (HBI) Diet Coke (KO) 7UP(DPS) Ann Taylor LOFT (ANN) Papa John’s Pizza (PZZA) Talbots (TLB) Hot Topic (HOTT) Ruby Tuesday (RT) Jamba Juice (JMBA)

+0.0% +0.1% +0.2% +0.3% +0.3% +0.3% +0.4% +0.4% +0.4% +0.4%

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BBY(Surprised), HBI, & OMX Have Clearly De-Emphasized Facebook Fan Growth

Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and many others). See attached.

It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-to-date growth through November 2012:

Big 5 Sporting Goods (BGFV) Men’s Wearhouse (MW) Amazon (AMZN)) DSW Shoes (DSW) Jos A. Clothiers

2,215.3% 831.1% 567.0% 494.8% 460.9%

 
Naturally, some of the above retailers/brands have a small base. Therefore, let’s look at the largest percentage gainers of ‘fans’ in terms of year-to-date growth through November 2012 for brands with greater than 1.0 million ‘fans’ (excludes those in the Top 5 list above):

Sunkist Soda (DPS) Nautica (VFC) Dick’s Sporting Goods (DKS) Benetton (BNGPY.PK) Fanta (KO)

457.8% 355.1% 334.9% 322.9% 274.6%

 
Conversely, it is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-to-date growth through November 2012:

Playtex (HBI) Hanes (HBI) Casual Male (DXLG) Office Max (OMX) Victoria’s Secret Pink (LTD) Best Buy (BBY) Krispy Kreme Doughnuts (KKD) Mountain Dew (PEP) Cache (CACH) Ruby Tuesday (RT)

2.0% 4.6% 5.2% 9.0% 16.0% 17.0% 17.6% 18.2% 19.0% 20.2%

 
Out of the 188 retail chain/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of growth in November 2012 versus the prior month:

Hibbett Sports (HIBB) Sport Chalet (SPCHA) Snapple (DPS) Jos. A. Clothier (JOSB) LongHorn Steakhouse (DRI) Fanta (KO) Columbia Sportswear (COLM) Men’s Wearhouse (MW) Big 5 Sporting Goods (BGFV) DSW Shoes (DSW) Guess (GES)

38.2% 33.7% 33.5% 32.8% 29.7% 26.2% 21.7% 20.8% 20.2% 18.8% 18.8%

 
Out of the 188 retail chain/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of growth in November 2012 versus the prior month:

Hanes (HBI) Playtex (HBI) Ruby Tuesday (RT) Wet Seal (WTSLA) 7UP(DPS) P.F. Chang’s China Bistro (ex-PFCB) Taco Bell (YUM) Hot Topic (HOTT) Dr. Pepper (DPS) Krispy Creme (KKD)

+0.0% +0.1% +0.1% +0.2% +0.2% +0.3% +0.3% +0.4% +0.4% +0.4%

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BBY(Surprised) & OMX Have Clearly De-Emphasized Facebook Fan Growth in 2012

Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.

We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and many others). See attached.

It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-to-date growth through October 2012:

Big 5 Sporting Goods (BGFV) Men’s Wearhouse (MW) Amazon (AMZN)) Sunkist Soda (DPS) DSW (DSW)

1,826.5% 670.8% 530.3% 452.0% 400.6%

 
Naturally, some of the above retailers/brands have a small base. Therefore, let’s look at the largest percentage gainers of ‘fans’ in terms of year-to-date growth through October 2012 for brands with greater than 1.0 million ‘fans’ (excludes those in the Top 5 list above):

Dick’s Sporting Goods (DKS) Nautica (VFC) Benetton (BNGPY.PK) 7UP (DPS) Fanta (DPS)

324.9% 299.5% 292.4% 198.3% 196.9%

 
Conversely, it is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-to-date growth through October 2012:

Playtex (HBI) Casual Male (CMRG) Hanes (HBI) Office Max (OMX) Pei Wei Asian Diner (ex-PFCB) Best Buy (BBY) Victoria’s Secret Pink (LTD) Mountain Dew (PEP) Cache (CACH) Krispy Kreme Doughnuts (KKD)

1.9% 4.6% 4.7% 8.4% 14.3% 14.9% 15.3% 16.8% 16.9% 17.1%

 
Out of the 188 retail chain/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of growth in October versus the prior month:

DSW Shoes (DSW) Hibbett Sports (HIBB) Big 5 Sporting Goods (BGFV) Dick’s Sporting Goods (DKS) Lee Jeans (VFC) Men’s Wearhouse (MW) hhgregg (HGG) Nautica (VFC) UGG Australia (DECK) Jos A. Bank Clothier (JOSB)

62.3% 55.0% 51.8% 35.3% 30.3% 27.8% 26.1% 24.8% 24.7% 22.6%

 
Out of the 188 retail chain/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of growth in October versus the prior month:

Dress Barn (ASNA) Hanes (HBI) Playtex (HBI) Ruby Tuesday (RT) Talbots (TLB) Wet Seal (WTSLA) PacSun (PSUN) Build-a-Bear (BBW) Papa Johns (PZZA) Office Depot (ODP) California Pizza Kitchen (CPKI)

-3.7% (we’re unclear why chain is losing fans) -0.1% +0.0% +0.0% +0.1% +0.1% +0.2% +0.2% +0.2% +0.3% +0.3%

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