Facebook Fan Stats – May 2012
BBY, HBI, KSS, OMX, & PLCE Have Clearly De-Emphasized Facebook Fan Growth
Social media is fast becoming the most effective approach to boost brand awareness, understand the customer, get feedback, as well as direct traffic to a company’s web site and/or stores.
We like to track the Facebook activities and monthly fan base growth for the retailers and brands that we follow (and many others). See attached.
It is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the largest percentage gainers of ‘fans’ in terms of year-to-date growth through May 2012:
| Sunkist Soda (DPS) Dress Barn (ASNA) Men’s Wearhouse (MW) Big 5 Sporting Goods (BGFV) Dollar Tree (DLTR) |
262.5% 250.3% 226.7% 193.3% 167.0% |
Naturally, some of the above retailers/brands have a small base. Therefore, let’s look at the largest percentage gainers of ‘fans’ in terms of year-to-date growth through May 2012 for brands with greater than 1.0 million ‘fans’ (excludes those in the Top 5 list above):
| Benetton (BNGPY.PK) 7Up (DPS) Burger King (ex-BKC) Amazon (AMZN) Sonic (SONC) EBay (EBAY) Fanta (DPS) Zumiez (ZUMZ) Ray Ban (LUX) Sprite (KO) |
115.1% 114.8% 113.4% 111.1% 94.9% 94.0% 93.2% 74.4% 68.8% 66.9% |
Conversely, it is worth noting that out of the 188 retail chains/brands covered in this survey, the following were the lowest percentage gainers of ‘fans’ in terms of year-to-date growth through May 2012:
| Playtex (HBI) Casual Male (CMRG) Kohl’s (KSS) Hanes (HBI) Office Max (OMX) Children’s Place (PLCE) Best Buy (BBY) Lucy Activewear (VFC) Cache (CACH) Gymboree (ex-GYMB) |
2.0% 2.6% 3.5% 3.7% 5.9% 6.5% 7.2% 8.7% 8.7% 9.2% |
Additional Notes:
Coca Cola (KO) had the largest number of ‘fans’ at the end of May 2012 with 42.3 million followed by Starbucks (SBUX) at 30.3 million.
Dollar Tree (DLTR), Men’s Wearhouse (MW), HH Gregg (HGG), Big 5 Sporting Goods (BGFV), and Ray-Ban (LUX) increased their fan base by +23% or more in May 2012 versus April 2012.
Best Buy (BBY) continues to deliver tepid Facebook fan growth with only +0.8% growth in the month of May versus the prior month.
