Weekly Top 5 – Five Articles Worth Reading

The Next Wave Fashion Brands Test New Social Media Platform (PDF)

Companies are discovering that social media can be more effective than online display ads.

Web Breathes New Life Into Failed Retailers (PDF)

Circuit City and CompUSA have come back from the dead at a company called Systemax.

Penney CEO’s Pay Package Could Reach $11.4 Million (PDF)

It’s amazing to think a CEO can watch his company’s EBIT margin implode and then get rewarded for modest improvement versus the newly lowered bar.

Fed Issues New Rules On Gift Cards (PDF)

New guidelines go into effect August 22, 2010 that will limit fees and expiration dates.

Aspirin, Q- Tips and a New You (PDF)

Drug Stores and Mass Market retailers are pushing their way into the beauty business.