Where is the Hip-Hop Customer Shopping Today? The Answer May Surprise You.
It’s no secret that brands specifically targeting hip-hop culture have been down-trending for years. But where is this niche customer shopping today?
As brands such as Sean John began to offer less embellished or “expressive” fashions, many hip-hop customers found temporary solace with “bling” brands including Affliction and True Religion over the past few years. But brightly colored and embellished clothing is quickly being traded-out for quieter, preppy fashion.
The inclination towards a preppy aesthetic was largely led by designer logo-intensive brands such as Lacoste and Polo Ralph Lauren. But we’ve finally seen a shift in the hip-hop customer shopping cleaner, preppy brands across all price-points. Interestingly, we’ve noticed an influx of African-American shoppers at teen retailers American Eagle and Hollister of late.
Hip-hop websites even highlight American Eagle, Aeropostale, and Levi’s alongside traditional hip-hop brands, Apple Bottoms, Southpole, and Baby Phat as “most popular” hip hop brands today.
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Where is the Hip-Hop Customer Shopping Today? The Answer May Surprise You.
It’s no secret that brands specifically targeting hip-hop culture have been down-trending for years. But where is this niche customer shopping today?
As brands such as Sean John began to offer less embellished or “expressive” fashions, many hip-hop customers found temporary solace with “bling” brands including Affliction and True Religion over the past few years. But brightly colored and embellished clothing is quickly being traded-out for quieter, preppy fashion.
The inclination towards a preppy aesthetic was largely led by designer logo-intensive brands such as Lacoste and Polo Ralph Lauren. But we’ve finally seen a shift in the hip-hop customer shopping cleaner, preppy brands across all price-points. Interestingly, we’ve noticed an influx of African-American shoppers at teen retailers American Eagle and Hollister of late.
Hip-hop websites even highlight American Eagle, Aeropostale, and Levi’s alongside traditional hip-hop brands, Apple Bottoms, Southpole, and Baby Phat as “most popular” hip hop brands today.
http://www.hiphopclothingonline.info/
Hollister, Aeropostale, and AE are listed as “hip hop” brands today on some web sites
This entry was posted on Wednesday, March 3rd, 2010 at 8:05 am and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.